Marketing Nepal in an uncertain climate: Confronting perceptions of risk and insecurity

Autor:	Aditya Baral, Nigel Morgan, Sumit Baral
Rok vydání:	2004
Předmět:	Economic growth business.industry 05 social sciences Declaration Crisis management Politics State of emergency Currency Tourism Leisure and Hospitality Management 0502 economics and business Terrorism Economics 050211 marketing Marketing business 050212 sport leisure & tourism Tourism Mass media
Zdroj:	Journal of Vacation Marketing. 10:186-192
ISSN:	1479-1870 1356-7667
DOI:	10.1177/135676670401000208
Popis:	Tourism is a significant foreign currency earner for Nepal and during the 1990s its tourism industry enjoyed an unprecedented period of growth. During 2001-2002, however, international arrivals fell by over 20 per cent in the wake of a highly publicised airline hijacking in 1999, a series of internal political crises culminating in a declaration of a state of emergency in 2001 and the aftermath of 11th September. This paper discusses the damaging consequences of the resultant media coverage of Nepal as an unsafe destination and examines how the Nepal Tourism Board is currently addressing the image challenge.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fba66454e4ea53f47877d5ef9adae336 https://doi.org/10.1177/135676670401000208 Zobrazit plný text záznamu