Change Your Ways: Fostering Health Attitudes Toward Change Through Selective Exposure to Online Health Messages

Autor: Benjamin K. Johnson, Silvia Knobloch-Westerwick, Axel Westerwick
Přispěvatelé: Communication Science, Communication Choices, Content and Consequences (CCCC), Network Institute
Rok vydání: 2016
Předmět:
Zdroj: Health Communication, 32(5), 639-649. Routledge
International Communication Association
Westerwick, A, Johnson, B K & Knobloch-Westerwick, S 2017, ' Change your ways : Fostering health attitudes toward change through selective exposure to online health messages ', Health Communication, vol. 32, no. 5, pp. 639-649 . https://doi.org/10.1080/10410236.2016.1160319
Westerwick, A, Johnson, B K & Knobloch-Westerwick, S 2014, ' Change your ways: Fostering health attitudes toward change through selective exposure to online health messages ', Paper presented at International Communication Association, 1/01/14-1/01/14 . < http://research.allacademic.com/index.php?cmd=Download+Document&key=unpublished_manuscript&file_index=2&pop_up=true&no_click_key=true&attachment_style=attachment&PHPSESSID=81b6dt7cn949a9d108p40rnce7 >
ISSN: 1532-7027
1041-0236
DOI: 10.1080/10410236.2016.1160319
Popis: Health information is often sought online, despite varying credibility of online sources, and may shape health behaviors. This investigation builds on the Selective Exposure Self- and Affect-Management model to examine selective exposure to online health information from low- and high-credibility sources and subsequent effects on attitudes toward health behaviors. In a lab study, 419 participants accessed online search results about health topics. The display varied messages in a 4 × 2 × 2 all within-subjects design, with topic as a four-step factor (organic food, coffee, fruit and vegetable consumption, physical exercise) and source credibility (low vs. high) and issue stance (promoting vs. opposing health behavior) as two-step factors. Displayed messages either promoted or opposed the related behavior. Results showed that perceiving greater standard–behavior discrepancy (between recommended behavior standards and own behavior) fostered behavior-related attitudes through selective exposure to messages promoting that behavior. The effects from selective exposure to health messages on attitudes occurred regardless of associated source credibility.
Databáze: OpenAIRE