Satisfaction with Braga (Portugal) and recommendation: A comparison between information coming from relatives/friends and from other sources

Autor: J. Cadima Ribeiro, Laurentina Vareiro, Ana M. S. Bettencourt, Jéssica de Abreu, Paula Cristina Almeida Remoaldo
Rok vydání: 2019
Předmět:
Zdroj: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
ISSN: 1742-9692
1467-3584
DOI: 10.1177/1467358419888971
Popis: Recommendation from family and friends is considered to be the most credible source in the travel decision-making process. Since studies on destination loyalty focus on this variable, this study investigated tourists’ motivations, perceived attributes of the city and satisfaction obtained from the visit by comparing the following two groups: those who indicated that they obtained travel information from relatives/friends ( n = 120) and those who obtained information from other sources ( n = 186). The research methodology consists of a quantitative approach based on a self-administered survey applied to travellers who visited Braga (a medium sized city located in the Northwest of Portugal), during 2017. The results indicated that there were some significant differences between the two groups with respect to demographic characteristics, tourists’ motivations and perceived attributes of the city. However, the groups did not differ in their global image of the destination and intention to recommend it to relatives and friends.
Databáze: OpenAIRE
Popis
Abstrakt:Recommendation from family and friends is considered to be the most credible source in the travel decision-making process. Since studies on destination loyalty focus on this variable, this study investigated tourists’ motivations, perceived attributes of the city and satisfaction obtained from the visit by comparing the following two groups: those who indicated that they obtained travel information from relatives/friends ( n = 120) and those who obtained information from other sources ( n = 186). The research methodology consists of a quantitative approach based on a self-administered survey applied to travellers who visited Braga (a medium sized city located in the Northwest of Portugal), during 2017. The results indicated that there were some significant differences between the two groups with respect to demographic characteristics, tourists’ motivations and perceived attributes of the city. However, the groups did not differ in their global image of the destination and intention to recommend it to relatives and friends.
ISSN:17429692
14673584
DOI:10.1177/1467358419888971