Attitudes Towards the Use of Social Media as a Tool for Marketing
Autor: | Claudia Milena Arias Arciniegas, Lemy Bran Piedrahita, Sergio Gómez Molina, Rosa Velez Holguin, Alejandro Valencia Arias, Alejandro Silva Cortés |
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Jazyk: | angličtina |
Rok vydání: | 2017 |
Předmět: |
Knowledge management
Digital marketing business.industry General Arts and Humanities media_common.quotation_subject 05 social sciences Socialization General Social Sciences Personalization lcsh:Social Sciences lcsh:H Information and Communications Technology 0502 economics and business 050211 marketing Social media Quality (business) Business Marketing Marketing research General Economics Econometrics and Finance 050203 business & management Consumer behaviour media_common |
Zdroj: | Mediterranean Journal of Social Sciences, Vol 8, Iss 4 (2017) |
ISSN: | 2039-2117 2039-9340 |
Popis: | The accelerated progress of Information and Communication Technologies (ICTs) has made that marketing strategies are strengthened through the construction, personalization and socialization of information, which is one of the main dynamic social media. The aim of this article is to identify the trends and evolution of attitudes towards the use of social media as a marketing tool. For this, a bibliometric analysis was developed, divided into two stages: obtaining information (database and search equation), and obtaining bibliometric indicators (quantity, quality and structure) between 2008 and 2016. Among the results it is observed that increasing topics are centered on: Consumer Attitude, Health, Advertizing, Communication y Consumer Behavior. |
Databáze: | OpenAIRE |
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