Employee perceptions of reputation : an ethnographic study
| Autor: | Kim A. Johnston, James L. Everett |
|---|---|
| Rok vydání: | 2012 |
| Předmět: |
Marketing
Organizational Behavior and Human Resource Management 150502 Marketing Communications business.industry Communication Organizational studies Organizational culture Organizational commitment Public relations 200105 Organisational Interpersonal and Intercultural Communication Organization development Political science 150300 BUSINESS AND MANAGEMENT Ethnography Organizational learning Organizational safety Organizational effectiveness Organizational behavior and human resources business Reputation |
| Zdroj: | Public Relations Review |
| ISSN: | 2381-3652 |
| Popis: | The ability of organizational members to identify and analyse stakeholder opinion is critical to the management of corporate reputation. In spite of the significance of these abilities to corporate reputation management, there has been little effort to document and describe internal organizational influences on such capacities. This ethnographic study conducted in Red Cross Queensland explores how cultural knowledge structures derived from shared values and assumptions among organizational members influence their conceptualisations of organizational reputation. Specifically, this study explores how a central attribute of organizational culture – the property of cultural selection – influences perceptions of organizational reputation held by organizational members. We argue that these perceptions are the result of collective processes that synthesise (with varying degrees of consensus) member conceptualisations, interpretations, and representations of environmental realities in which their organization operates. Findings and implications for organizational action suggest that while external indicators of organizational reputation are acknowledged by members as significant, the internal influence of organizational culture is a far stronger influence on organizational action. |
| Databáze: | OpenAIRE |
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