Fostering Audience Awareness and Iterative Collaboration for the Creation of Promotional Texts
| Autor: | Laura Tommaso, Massimo Verzella |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
business.industry
Cross-Cultural Virtual Teams Audience awareness Writing and Translation Practices Usability Testing Public relations Blended Learning Blended Learning Collaborative Writing Communication Standards Cross-Cultural Virtual Teams Intercultural Communication Project-Based Learning Usability Testing Writing and Translation Practices Project-Based Learning Intercultural Communication Communication Standards Sociology business Collaborative Writing |
| DOI: | 10.4018/978-1-5225-4154-7.ch001 |
| Popis: | This chapter presents a comprehensive account of an online collaborative project designed to develop students' rhetorical and linguistic skills in a trans-cultural perspective. This project guided a group of college-level English learners (native speakers of Italian) towards the production of pre-trip promotional materials for the Molise region in central Italy. Thanks to the feedback offered by the American students, the Italian students critically examined the effect of their stylistic choices and the ways in which these choices positioned audiences for particular purposes, revealing and/or shaping attitudes, values and perspectives. The authors believe that the project can be replicated by instructors who are keen to add an intercultural component to their courses. |
| Databáze: | OpenAIRE |
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