Measuring the competitiveness of Iran's health tourism

Autor:	Mozaffar Sarrafi, Hassan Mohammadian Mosammam, Jamileh Tavakoli Nia
Rok vydání:	2019
Předmět:	Key factors Tourism Leisure and Hospitality Management Key (cryptography) Delphi method Business Social determinants of health Marketing Web survey Tourism Strengths and weaknesses Health tourism
Zdroj:	International Journal of Tourism Policy. 9:201
ISSN:	1750-4104 1750-4090
DOI:	10.1504/ijtp.2019.104875
Popis:	High competitiveness of the destination is one of the key factors of success and reaping the benefits of tourism in the international tourism market. Accordingly, this paper seeks to identify the determinants of health tourism competitiveness in Iran using customised indicators and Dwyer's integrated model. The selection of competitiveness indicators is based on a three-stage web-based Delphi survey. After selecting the 138 indicators and categorising them into six groups, the questionnaire was developed and 119 questionnaires were completed through a web survey. The results revealed that among six key determinants of health tourism competitiveness, only endowed resources have relatively favourable conditions and the overall images of Iran's health tourism are not competitive. Such results may be an important step to understand the strengths and weaknesses of health tourism in Iran and can be used as a guide for tourism planners and policy-makers to adopt appropriate policies.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f94a9ec48a8e9c23748e220cc4f0c134 https://doi.org/10.1504/ijtp.2019.104875 Zobrazit plný text záznamu