Influence of subsidies and promotional strategies on outcomes in a beneficiary‐based commercial weight‐loss programme
| Autor: | Jeanne M. Clark, Nowella Durkin, Eva Tseng, Lawrence J. Appel, Eleanore Alexander, Kimberly A. Gudzune, Gerald J. Jerome, Arlene Dalcin |
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| Rok vydání: | 2019 |
| Předmět: |
Adult
Male 030309 nutrition & dietetics Cost-Benefit Analysis Endocrinology Diabetes and Metabolism media_common.quotation_subject Beneficiary 030209 endocrinology & metabolism Health Promotion Body Mass Index 03 medical and health sciences 0302 clinical medicine Weight loss Health Planning Support Weight Loss Retrospective analysis Humans Medicine Obesity Retrospective Studies media_common 0303 health sciences Variables business.industry Weight change Subsidy Middle Aged Weight Reduction Programs Cost sharing Female medicine.symptom business Demography |
| Zdroj: | Clinical Obesity. 9:e12307 |
| ISSN: | 1758-8111 1758-8103 |
| Popis: | To determine whether initial engagement, continued participation, and weight loss vary by subsidy and promotional strategies in a beneficiary-based, commercial weight-loss programme. We conducted a retrospective analysis of data from 2013 to 2016. Our dependent variables included initial engagement (≥1 calls; ≥2 weights), coach calls and weight change. Our independent variables were subsidy strategy (total subsidy (n = 9) vs cost sharing (n = 3)) and combination of promotional-subsidy strategies (mixed campaign + total subsidy (n = 6) vs mass media + total subsidy (n = 3)). We used logistic and linear regression analyses adjusted for beneficiary factors and clustering by organization. From 12 participating organizations, 26 068 beneficiaries registered of which 6215 initially engaged. Cost sharing was associated with significantly greater initial engagement as compared to total subsidy (OR 3.73, P |
| Databáze: | OpenAIRE |
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