| Popis: |
The competitive advantage of a tourist product or service, in the global market, is based on the seller’s ability to offer a successful experiential offering system. Recent literature (Voss 2004; Quan and Wang 2004) shows that the demand for experience is the major trend in the global tourist industry and destinations more and more compete by emphasizing their experiential content (Buhalis 2000). According to Pizam (2010), the creation of experiences is the essence and the raison d'etre of the tourism sector. The expectation of a gratifying and memorable experience motivates tourists to buy products and services (Tsaur et al. 2006). |
