| Autor: |
Angeloantonio Russo, Francesco Perrini |
| Jazyk: |
angličtina |
| Rok vydání: |
2019 |
| Předmět: |
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| Zdroj: |
Managing Sustainable Business ISBN: 9789402411423 |
| Popis: |
The crisis that hit the coffee market after the International Coffee Organization (ICO) agreement collapsed in 1989 led Italian company illycaffe to look beyond the typical business model that had characterized the coffee industry to date. illycaffe decided to embrace a new strategic challenge and focus on a direct-purchasing model. They would bypass the intermediaries and reward their chosen growers by paying them a premium over the market price. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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