Taming temptation: Visual perspective impacts consumption and willingness to pay for unhealthy foods
| Autor: | Brittany M. Christian, Sophie T. Kenyeri, C. Neil Macrae, Lynden K. Miles, Jennifer Mattschey |
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| Rok vydání: | 2016 |
| Předmět: |
Adult
Male media_common.quotation_subject BF 050109 social psychology Experimental and Cognitive Psychology Temptation 050105 experimental psychology Self-Control Eating Food Preferences Young Adult Willingness to pay Humans 0501 psychology and cognitive sciences Overeating Everyday life media_common Consumption (economics) Motivation 05 social sciences Self-control Imagination Visual Perception Mental representation Female Psychology Social psychology Mental image |
| Zdroj: | Journal of Experimental Psychology: Applied. 22:85-94 |
| ISSN: | 1939-2192 1076-898X |
| Popis: | While thinking about food is a ubiquitous facet of daily life, the perils of imaginary eating are well documented; food-related mental imagery elevates both cravings and consumption. Given the serious health issues that often arise from overeating and obesity, identifying strategies that can be used to combat the link between imagination and consumption is, therefore, of considerable theoretical and practical importance. Here we explored the possibility that a fundamental property of mental imagery-the visual perspective from which an event is viewed-may alter the appraisal of unhealthy foods. Specifically, because it is accompanied by attenuated sensorimotor activity, third-person (cf. first-person) imagery was expected to weaken the link between imagination and consumption. The results of 3 studies supported this prediction showing that third-person (cf. first-person) simulations decreased the mental representation, actual consumption, and willingness to pay for desirable items. Driving these effects was the natural reduction of sensory components furnished by third-person imagery. Together, these findings suggest that adoption of a third-person vantage point during mental imagery may be a viable and effective tactic for curbing consumption in everyday life. |
| Databáze: | OpenAIRE |
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