Celebrities turning into populists
| Autor: | Silvija Vuković |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Medijske studije Volume 13 Issue 25 |
| ISSN: | 1848-5030 1847-9758 |
| DOI: | 10.20901/ms.13.25.3 |
| Popis: | Populist politicians performing as celebrities and celebrities becoming populist politicians is a phenomenon that illustrates how populism and celebrity politics can easily be combined in contemporary political communication. This study aims to gain a deeper understanding of the latter type of celebrity populist by analyzing the Facebook posts of Croatian musician and populist politician, Miroslav Škoro, during the 2019 presidential campaign in Croatia. The conducted qualitative content analysis led to the conclusion that, in the context of celebrity populism, the concept of “the people” attains more meaning and power, as celebrity capital is used for an even stronger emphasis of populist appeal to “the people.” This is seen through two main categories that emerged from the analysis: 1) representation of celebrity fans as “the people” and 2) using celebrity background as proof of unity with the people. Populisti koji se ponašaju kao zvijezde i zvijezde (celebrities) koji ulaze u politiku i postaju populisti, fenomen je koji ilustrira kako se u suvremenoj političkoj komunikaciji populizam i celebrity politika mogu jednostavno kombinirati. Cilj je ovoga rada bolje razumjeti potonji tip takozvanih celebrity populista i to analizom Facebook objava hrvatskoga glazbenika i populističkoga političara Miroslava Škore tijekom predsjedničke kampanje 2019. Provedena kvalitativna analiza sadržaja pokazala je da celebrity populizam pridonosi produbljavanju populističkog obraćanja „narodu“, i to tako što se već postojeći celebrity kapital koristi da bi se to naglasilo. To je vidljivo u dvije glavne kategorije koje proizlaze iz analize: 1) predstavljanje svojih obožavatelja kao „naroda” i 2) korištenje pozadine iz celebrity svijeta kao dokaza jedinstva s narodom. |
| Databáze: | OpenAIRE |
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