Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management

Autor:	Michel van der Borgh, Tobias Schäfers, Adam Lindgreen, C. Anthony Di Benedetto
Rok vydání:	2022
Předmět:	Marketing Research Rigor Relevance Academic-practitioner
Zdroj:	Industrial Marketing Management. 103:A1-A6
ISSN:	0019-8501
Popis:	Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f6b49f7d75165d37cefd2a9c794334da https://doi.org/10.1016/j.indmarman.2022.03.015 Zobrazit plný text záznamu Full Text from ScienceDirect