Impacts of Message Framing and Social Distance in Health Campaign for Promoting Regular Physical Exercise
| Autor: | Jieun Cho, Moon J. Lee, Jung Won Chun |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Adult
Male Program evaluation Health (social science) Adolescent Physical exercise Health Promotion Intention Library and Information Sciences Young Adult 03 medical and health sciences Health campaign Framing (construction) 0502 economics and business Humans Message framing Exercise 030505 public health Communication Social distance 05 social sciences Public Health Environmental and Occupational Health Health promotion Health Communication Psychological Distance Female 050211 marketing Construal level theory 0305 other medical science Psychology Social psychology Program Evaluation |
| Zdroj: | Journal of Health Communication. 23:824-835 |
| ISSN: | 1087-0415 1081-0730 |
| DOI: | 10.1080/10810730.2018.1527872 |
| Popis: | We investigated effects of message framing and social distance on individuals' attitude toward health campaign and behavioral intention. Individuals who read a gain-framed message had better attitude toward the campaign and higher level of behavioral intention than those who read a loss-framed message. Perceived benefits mediated the relationship between message framing and behavioral intention. Perceived severity mediated the relationship between social distance and behavioral intention only in the loss framing condition. Theoretical and practical implications were discussed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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