The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries
| Autor: | Hannu Kärkkäinen, Jari Jussila, Salvatore Ammirato, Heli Aramo-Immonen, Marco Della Gala, Alberto Michele Felicetti |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
yritysmarkkinointi
Knowledge management social media absorptive capacity sosiaalinen media Finnish B2B companies Library and Information Sciences Management Information Systems empirical study Empirical research Absorptive capacity Management of Technology and Innovation 0502 economics and business Social media Business and International Management ta512 ta113 HD2321_Industry T1 business.industry 05 social sciences Knowledge acquisition knowledge strategy Knowledge sharing Management information systems 050211 marketing business 050203 business & management |
| ISSN: | 1477-8238 |
| Popis: | Scholars and practitioners of knowledge management have paid increasing attention to the adoption of social media in business-to-business (B2B) setting for knowledge sharing; however, both the theoretical and empirical research in this domain are quite fragmented. The aim of this research is to deepen the understanding about the B2B companies’ awareness of the potentials of social media in improving their absorptive capacity and, consequently, if and how such companies deploy knowledge strategies based on social media adoption. We carried out an empirical survey of Finnish technology companies operating purely in B2B markets. Results highlight that social media adoption is still in a preliminary stage of development. Companies show a lack of awareness of the potentials of social media as a means for external knowledge acquisition and internal dissemination. Results suggest a strong need of a structured approach to the adoption of social media to overcome cultural and organisational barriers. peerReviewed |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|