Ma le risorse tangibili sono proprio così inutili?

Autor:	Fiocca, Renato
Rok vydání:	2018
Předmět:	risorse tangibili marketing Settore SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE ComputingMilieux_COMPUTERSANDSOCIETY risorse intangibili GeneralLiterature_MISCELLANEOUS Management
DOI:	10.15167/1824-3576/ipejm2018.3.1132
Popis:	This contribution develops some considerations on the issue of intangible assets. It is suggested to reconsider weight and value of tangible resources and to avoid considering intangible assets as the unique sources to create competitive advantage of enterprise, even if supremacy of intangible components is recognized.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f5a3bb509f54467c14ff8731652a8b86 Zobrazit plný text záznamu