Influência da expectativa do consumidor na aceitação de cachaça orgânica

Autor: Carolina Celia Tito Garcia, Natália Soares Janzantti
Přispěvatelé: Universidade Estadual Paulista (Unesp)
Rok vydání: 2011
Předmět:
Zdroj: Web of Science
Repositório Institucional da UNESP
Universidade Estadual Paulista (UNESP)
instacron:UNESP
ISSN: 1679-0359
1676-546X
0002-9793
DOI: 10.5433/1679-0359.2011v32n3p1069
Popis: Made available in DSpace on 2013-09-27T14:53:39Z (GMT). No. of bitstreams: 1 WOS000297936600026.pdf: 588992 bytes, checksum: e80bd9c3c41db04b659874b9dcfecc24 (MD5) Previous issue date: 2011-01-01 Made available in DSpace on 2013-09-30T18:05:24Z (GMT). No. of bitstreams: 1 WOS000297936600026.pdf: 588992 bytes, checksum: e80bd9c3c41db04b659874b9dcfecc24 (MD5) Previous issue date: 2011-01-01 Submitted by Vitor Silverio Rodrigues (vitorsrodrigues@reitoria.unesp.br) on 2014-05-20T13:23:44Z No. of bitstreams: 1 WOS000297936600026.pdf: 588992 bytes, checksum: e80bd9c3c41db04b659874b9dcfecc24 (MD5) Made available in DSpace on 2014-05-20T13:23:44Z (GMT). No. of bitstreams: 1 WOS000297936600026.pdf: 588992 bytes, checksum: e80bd9c3c41db04b659874b9dcfecc24 (MD5) Previous issue date: 2011-01-01 The influence of consumer expectation on the acceptability of four samples of commercial brands of organic and conventional cachaca was assessed by fifty-six consumers. The cachacas were evaluated in blind sensory test, expectation test and real sensory test. In blind test, consumers evaluated the samples in absence of any expectation, followed by expectation test, when consumers had read organic cachaca information and indicated how much they expected to like or dislike the drink and finally, in real test, evaluated the drink with information and carry through new sensory evaluation. The assessed attributes were appearance, overall liking, flavor liking and purchase intention. Information of organic cachaca had positive influence on sensory acceptance and improved buying intention of all evaluated cachacas. Predominant effect were assimilation under negative disconfirmation, that is, although cachacas samples were not as well received by consumers as expected, consumers higher expectations resulted in higher acceptance of the samples, whether they were organic or not. The effect of consumer expectation on the acceptability of the beverage was statistically significant (p
Databáze: OpenAIRE
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