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Topicality: Without a doubt, the COVID-19 pandemic has made significant changes in consumer behavior, further strengthening the transition of the global system from the classical economy to the digital economy. In the context of the pandemic, consumer behavior has become even more digital: initially it was associated with health safety standards to limit social face-to-face contacts, and later consumers could not imagine their life without online aggregators of food delivery, documents, clothing, etc. The goal of the research: to conduct a theoretical review of the features of the development of the digital economy and communication strategies of management before the COVID-19 pandemic and already in the post-COVID-19 period. Methods of research: comparative analysis, methods of generalization and classification, historical analysis. Results of the research: the study made it possible to form a theoretical overview of the scientific material and ideas for preparing for a statistical analysis of the global macroeconomic indicators of the digital economy. Practical application: The chapter will be useful for the relevant government agencies (in Russia, for instance, the Ministry of Digital Development) for developing practical recommendations on a broader digitalization of management systems. |
