Comparison Between Audio and Video Components of TV Commercials for Qarz ul-Hasanah Savings Accounts of Iranian Government Banks

Autor:	Azizreza Ghasemzadeh, Seyed Reza Atashpour, Seyed Hamid Atashpour, Sona Padidar
Rok vydání:	2013
Předmět:	Government Engineering accounts Advertisements business.industry bank Advertising sound Comparison study General Materials Science image Marketing business Savings account
Zdroj:	Procedia - Social and Behavioral Sciences. 84:806-810
ISSN:	1877-0428
DOI:	10.1016/j.sbspro.2013.06.651
Popis:	This research aims to study Comparison study of image and sound complications of advertisements of “without interest saving accounts” in Iranian banks. Results indicated that there is a meaningful difference between the averages of two banks, and Refah shows higher growth rate. According to the results, some meaningful analytical units were: Music, image manifestations, reward, message transfer techniques, film taking, roles, and sounds putting.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f356beed533666b7cea0020761694329 Zobrazit plný text záznamu