The Tensions of Strategic Communication Decision-Making: An Exploratory Examination of Theory and Practice
| Autor: | Robert S. Littlefield |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
business.industry
05 social sciences 050801 communication & media studies lcsh:Crisis management. Emergency management. Inflation Public relations decision-makers lcsh:P87-96 strategic communication lcsh:Communication. Mass media lcsh:HD49-49.5 0508 media and communications 0502 economics and business dialectical tensions Sociology Strategic communication business 050203 business & management risk and crisis communicaiton |
| Zdroj: | Journal of International Crisis and Risk Communication Research, Vol 3, Iss 2, Pp 211-242 (2020) |
| ISSN: | 2576-0025 2576-0017 |
| Popis: | The Tensions of Strategic Communication Decision-Making (TSCD) is introduced as an applied theory describing the way decision-makers experience a risk or crisis and prioritize their strategic communication responses to maintain positive relationships with their publics. Relational Dialectics Theory is applied to illustrate how tensions between organizations and publics influence communication decisions. The strategic messages used by the World Health Organization regarding the Zika virus mega-crisis provide a backdrop illustrating how TSCD is enacted. Theoretical and practical implications for decision-making suggest that TSCD contributes to a more robust understanding of how the changing context in a crisis prompts the prioritization of strategic messages. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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