COVID-19 and extremeness aversion: the role of safety seeking in travel decision making
| Autor: | Jacob C. Lee, Seongsoo Jang, Roger Marshall, Seongseop (Sam) Kim, Drew Franklin, Jaeseok Lee, Yung Kyun Choi, Mark T. Spence, Jaehoon Lee, Jooyoung Park, Hector Gonzalez-Jimenez, Jungkeun Kim |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2022 |
| Předmět: |
2019-20 coronavirus outbreak
Choice set Coronavirus disease 2019 (COVID-19) Salience (language) Mechanism (biology) Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) Compromise media_common.quotation_subject 05 social sciences Geography Planning and Development Transportation Tourism Leisure and Hospitality Management 0502 economics and business 050211 marketing Psychology Social psychology 050212 sport leisure & tourism media_common |
| ISSN: | 0047-2875 |
| Popis: | Combining conceptual perspectives from emerging research on COVID-19, safety-seeking motivations, and extremeness aversion in choice (i.e., compromise effects), we examine how and why the perceived threat of COVID-19 affects consumers’ choice and decision making in the hotel and restaurant domains. Across seven studies (two studies from secondary data sets and five experimental studies), we provide novel evidence that the perceived threat or threat salience of COVID-19 amplifies the general tendency to select compromise options, avoiding extreme ones, within a choice set. We highlight the role of safety-seeking motivations as the underlying mechanism in the relationship between perceived threat and extremeness aversion in choice. We further document a boundary condition that the extremeness aversion effect is stronger for leisure travelers than for business travelers. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|