Assessment of Sales and Marketing of Online Vouchers for Discounted Direct-to-Consumer Medical Imaging Services
| Autor: | Sara J. Li, Karen Lee, Sheena Desai, Arash Mostaghimi, Priya Manjaly, Cyriac Manjaly, Megan H. Noe |
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| Rok vydání: | 2021 |
| Předmět: |
Diagnostic Imaging
education MEDLINE Direct-to-Consumer Advertising 01 natural sciences 03 medical and health sciences Patient safety 0302 clinical medicine Internal Medicine Medical imaging Humans Medicine 030212 general & internal medicine 0101 mathematics Marketing health care economics and organizations business.industry 010102 general mathematics Correction Mobile Applications United States Voucher Cross-Sectional Studies Balance (accounting) business Qualitative research |
| Zdroj: | JAMA Intern Med |
| ISSN: | 2168-6106 |
| DOI: | 10.1001/jamainternmed.2020.3529 |
| Popis: | This qualitative study of online vouchers for discounted DTC imaging services reveals consumerization of medicine and calls for regulations to balance convenience and cost with patient safety and physician oversight. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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