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In recent years, vegetarianism and veganism have begun to be discussed not only as diets but also as phenomena of interest from the perspective of social psychology and in the context of intergroup relations. Veg*nism (a term that applies to both vegetarianism and veganism) can be a source of information about a person - on the one hand, identification with veganism can build a person's individual identity, but on the other hand, this information can act as a label, influencing how others perceive a person. Perceptions of vegans are not always positive - research in recent years indicates the existence of stereotypes against veg*ns and even the existence of a phenomenon called vegephobia (Cole, Morgan, 2011). Researchers argue that veg*ns can be described as a minority group that is subject to discrimination because they challenge the generally accepted norm in society to eat meat (Edwards, 2013). This raises the question of how the information that someone is vegan and its juxtaposition with the information about the person's gender affects the evaluation of such a person. Previous research also shows that in the context of the impact of a plant-based diet on a person's perception, the importance of gender cannot be ignored, as men and women are perceived differently in this context due to the metaphorical association of meat with masculinity (Modlinska et al., 2020). The purpose of the planned study is to answer the question of whether the information that a person is a vegetarian influences the evaluation of a person's masculinity, and thus his/her attractiveness. Thus, the study will translate theoretical assumptions about vegetarian diet stereotypes into a real-life situation of mate choice and confirm these assumptions in an experimental study. Cole, M., & Morgan, K. (2011). Vegaphobia: Derogatory discourses of veganism and the reproduction of speciesism in UK national newspapers. British Journal of Sociology, 62(1), 134–153. Edwards, S. (2013). Living in a Minority Food Culture: A Phenomenological Investigation of Being Vegetarian/Vegan. Phenomenology & Practice, 7(1), 111–125. Modlinska, K., Adamczyk, D., Maison, D., & Pisula, W. (2020). Gender differences in attitudes to vegans/vegetarians and their food preferences, and their implications for promoting sustainable dietary patterns-A systematic review. Sustainability (Switzerland), 12(16), 1–17. |
