Hidden and unspoiled: image building in the tourism industry of Belize

Autor:	M. Berendse, Carel Roessingh
Přispěvatelé:	Culture, Organization and Management, Cultural Change in Organizational Networks (CuCON)
Rok vydání:	2007
Předmět:	Tourist industry Tourism geography Diversification (marketing strategy) Social constructionism Nature tourism Geography Economy Ecotourism Tourism Leisure and Hospitality Management Sustainability Marketing SDG 12 - Responsible Consumption and Production Tourism
Zdroj:	International Journal of Tourism Policy, 1(3), 267-282. Inderscience Enterprises Ltd Berendse, M & Roessingh, C H 2007, ' Hidden and unspoiled: Image building in the tourism industry in Belize ', International Journal of Tourism Policy, vol. 1, no. 3, pp. 267-282 . https://doi.org/10.1504/ijtp.2007.017041
ISSN:	1750-4104 1750-4090
DOI:	10.1504/ijtp.2007.017041
Popis:	This paper focuses on the way the Belizean tourism industry is coping with changes caused by diversification of the Belizean product. The image of Belize as a hidden paradise, unspoiled and with consideration for the natural environment has been built, for a large part, on the conventional dichotomy of (destructive) mass tourism on the one hand and (sustainable) small-scale tourism on the other. By focusing on cave tourism in Belize the authors explore ideas on tourism development and image building, with a focus on authenticity and sustainability. Different spatial and branding strategies for mass and small tourism are suggested.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f1070f51a8c0bd60b2743bb74899c9a2 https://doi.org/10.1504/ijtp.2007.017041 Zobrazit plný text záznamu