| Autor: |
Chandra M. M. Kotteti, Sarhan M. Musa, Matthew N. O. Sadiku |
| Rok vydání: |
2018 |
| Předmět: |
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| Zdroj: |
I. J. of Advances in Scientific Research and Engineering-IJASRE (ISSN: 2454-8006); Vol. 4 No. 11 (2018): Volume 4 Issue 11 Nov (2018); 17-20 |
| ISSN: |
2454-8006 |
| DOI: |
10.31695/ijasre.2018.32932 |
| Popis: |
The growing international concerns about environmental sustainability (environment, economy, and social justice) and the future of our planet have compelled companies worldwide to incorporate environmental issues in their business strategy. Green marketing (or environmental marketing) refers to the process of selling products/services based on their environmental benefits. It is done by the marketers to communicate their green products to the consumers. This paper will briefly introduce green marketing. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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