Analysis of loyalty and future intentions of the users of the golf courses in Andalusia, Spain
| Autor: | María José Maciá Andreu, Marcos Pradas García, Marta García-Tascón, Ana María Gallardo Guerrero |
|---|---|
| Přispěvatelé: | Universidad de Sevilla. Departamento de Motricidad Humana y Rendimiento Deportivo |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Economics and Econometrics
Boosting (doping) Public Administration media_common.quotation_subject 05 social sciences lcsh:Political science loyalty lcsh:Political institutions and public administration (General) Loyalty sport management 0502 economics and business Sport management golf courses 050211 marketing lcsh:JF20-2112 Business Marketing Golf courses 050212 sport leisure & tourism Tourism lcsh:J media_common |
| Zdroj: | European Journal of Government and Economics, Vol 9, Iss 2 (2020) RUC. Repositorio da Universidade da Coruña Universitat Oberta de Catalunya (UOC) RUC: Repositorio da Universidade da Coruña Universidade da Coruña (UDC) |
| ISSN: | 2254-7088 |
| Popis: | [Abstract] Spain is a European leader as a golf tourism destination, and Andalusia is the region that receives the most tourism in this sector, boosting not only the golf industry but also the percentage of income overall. Thus, user loyalty and knowing the future intentions of users is a matter of vital importance in these sports organizations. This study analyses 636 users of 17 golf courses in Andalusia –73.43% men and 26.42% women– and with an average age of 50.2 ± 15.6. The results show that more than 70% of users would encourage their families to play on the golf course and recommend it in more than 75% of them. In conclusion, this study emphasises the need for the use of the adapted tool, as it is a valid and reliable instrument that guides on the aspects demanded by the user as well as how to build loyalty |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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