Pain, suffering and the consumption of spirituality: a toe story
| Autor: | Bernard Cova, Veronique Cova |
|---|---|
| Přispěvatelé: | Kedge Business School (Kedge BS), Centre d'Études et de Recherche en Gestion d'Aix-Marseille (CERGAM), Aix Marseille Université (AMU)-Université de Toulon (UTLN), Cermes, Université Bocconi |
| Rok vydání: | 2019 |
| Předmět: |
Marketing
Focus (computing) Camino de Santiago Pilgrimage Psychotherapist Consumption Pain and suffering Strategy and Management 05 social sciences Perspective (graphical) Pain Consumption (sociology) [SHS.ECO]Humanities and Social Sciences/Economics and Finance Compostela Ritual Spiritual feature [SHS]Humanities and Social Sciences Spiritual capital 0502 economics and business Spirituality 050211 marketing Body Psychology 050203 business & management |
| Zdroj: | Journal of Marketing Management Journal of Marketing Management, 2018, ⟨10.1080/0267257X.2018.1559872⟩ Journal of Marketing Management, Westburn Publishers, 2019, pp.1-21 |
| ISSN: | 1472-1376 0267-257X |
| Popis: | International audience; The article addresses spiritual consumption from a corporal perspective, with a specific focus on pain and suffering as vehicles to a higher spiritual state. It applies a comparative auto-ethnography of the pain that people participating in two pilgrimages – the Camino de Santiago in France and Spain and the Quebec Compostela in Canada – feel in their toes and uses this to discuss how the experience and manifestation of pain actualises the spiritual experience. The results show that corporal pain transforms into a spiritual experience in the way that it connects to both the spiritual features associated with a particular context and the spiritual capital of the person experiencing the pain. They also reveal that displaying corporal pain during rituals – much like the sense of communion that is generated through the act of sharing – fosters further transformations leading to spiritual experiences. |
| Databáze: | OpenAIRE |
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