The Impact of Awe Induced by COVID-19 Pandemic on Green Consumption Behavior in China
| Autor: | Ziyuan Tian, Xiaodong Guo, Xixiang Sun, Weihuan Su |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
medicine.medical_specialty
China Conservation of Natural Resources Health Toxicology and Mutagenesis media_common.quotation_subject COVID-19 pandemic lcsh:Medicine 050109 social psychology 010501 environmental sciences 01 natural sciences Article Social group Optimism Order (exchange) medicine Humans 0501 psychology and cognitive sciences Pandemics Consumer behaviour 0105 earth and related environmental sciences media_common green consumption behavior Admiration Public economics awe Risk aversion environmental concern Public health 05 social sciences lcsh:R Public Health Environmental and Occupational Health COVID-19 risk aversion Consumer Behavior Green consumption Psychology |
| Zdroj: | International Journal of Environmental Research and Public Health, Vol 18, Iss 543, p 543 (2021) International Journal of Environmental Research and Public Health Volume 18 Issue 2 |
| ISSN: | 1661-7827 1660-4601 |
| Popis: | The association between changes in public sentiment induced by COVID-19 and green consumption behavior has not been studied deeply. This study proposes that the awe induced by the COVID-19 pandemic can have both negative and positive aspects, aiming to psychologically reveal why the pandemic is affecting green consumer behavior and explore potential pathways for differentiation. Research data were derived from Wuhan, China, and analyzed using experimental method. This study finds that awe of COVID-19 positively affects green consumption behavior. Specifically, due to fear, anxiety, and powerlessness, individuals with negative awe of COVID-19 instinctively need to respond to risk and pay more attention to their own safety and interests, so as to promote green consumption. However, positive awe of COVID-19 involves higher levels of cognition, such as admiration, inspiration, and optimism. It inspires a commitment to prioritize nature and social groups, and promotes green consumption behavior. As conclusions, different types of awe can be induced from public health emergencies like COVID-19 and have their own specific paths to effect green consumption behavior. These findings could help governments and marketers build future policies and strategies to reasonably guide public sentiment in order to better promote green consumption in this epidemic. |
| Databáze: | OpenAIRE |
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