Using Twitter to compare conusmers sentiments towards food choices during first and second waves of Covid-19 pandemic
| Autor: | Bou Fakhreddine, Lara, Sánchez, Mercedes |
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| Přispěvatelé: | Universidad Politécnica de Cartagena |
| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Repositorio Digital de la Universidad Politécnica de Cartagena instname |
| Popis: | COVID-19 pandemic could impose several variations on consumers’ sentiments towards food choices perceptions. The European Commission considered consumer’s food choices as a crucial factor to reach a more healthy and sustainable EU food system. The aim of this study is to compare through Twitter, these sentiments during the first and second waves of COVID-19. The comparison is performed by a sample of 18,970 tweets collected from all countries and auto coded through MAXQDA software. The keywords used were “olive oil”, “health claims”, “risk, and innovation food”. Moreover, consumers’ sentiments were analyzed through SentiStrength software. The number of tweets related to “olive oil”, “innovation food” and “health claims” increased during the pandemic. A correspondence analysis reveals that consumers’ sentiments are positive towards olive oil, while they are negative towards risk food and health claims. A hierarchical segmentation showed that the virus equalized develop and developing countries due to economic recession and unemployment rate in terms of “risk food”. Food companies should focus more on the quality of food and adapt to the brand-new consumer by engaging more on healthier and sustainable food production. This project has received funding from the European Union's H2020 research and innovation program under Marie Sklodowska-Curie grant agreement No 801586, and form Ministry Science, Innovation and Universities and European Regional Development Fund (ERDF) RTI2018-093791-B-C21 (MCIU, AEI/FEDER, UE). |
| Databáze: | OpenAIRE |
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