Ethical, moral and social dimensions in farm production practices: a segmentation study to assess Irish consumers’ perceptions of meat quality
Autor: | Bridin McIntyre, Maeve Henchion, Áine Regan |
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Jazyk: | angličtina |
Rok vydání: | 2018 |
Předmět: |
Value (ethics)
media_common.quotation_subject Consumer perception 0404 agricultural biotechnology Segmentation Market segmentation Irish Market analysis Production (economics) Quality (business) Marketing lcsh:Agriculture (General) Meat quality media_common Ecology business.industry Credence attributes 0402 animal and dairy science 04 agricultural and veterinary sciences 040401 food science 040201 dairy & animal science lcsh:S1-972 language.human_language Agriculture language Animal Science and Zoology Business Agronomy and Crop Science Welfare Food Science |
Zdroj: | Irish Journal of Agricultural and Food Research, Vol 57, Iss 1, Pp 9-14 (2018) |
Popis: | Growing consumer concerns with modern farming and food production systems indicate a significant market opportunity for meat production practices that consider ethical, moral and social value traits. In the current study, we aimed to identify and characterise distinct segments of Irish consumers based on their perceptions of the quality of meat from different farm-level production practices (organic farming, high animal welfare standards, free range farming, and “natural”, treatment-free feeding regimes). An online survey was carried out with 251 Irish meat consumers. Using cluster analysis, we identified three distinct segments: “Target consumers”, “Purist consumers” and “Disinterested consumers”. Chi-square analyses revealed differences between the segments based on gender, age and meat-purchasing motivations. The results provide insight into the opportunities that exist for exploring new viable market segments as well as for engaging Irish consumers and empowering them with information around the ethical, social and moral aspects of farm-level practices related to meat production. |
Databáze: | OpenAIRE |
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