Effects of Forced Responses and Question Display Styles on Web Survey Response Rates
| Autor: | Phattharaphong Niruttinanon, Chatpong Tangmanee |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2015 |
| Předmět: |
response rate
Empirical work Data collection Multimedia Forced responses question display styles Significant difference Applied psychology paging computer.software_genre lcsh:Social Sciences lcsh:H web survey Scrolling scrolling Psychology Web survey computer Forced responses Question display styles Scrolling Paging Web survey response rate |
| Zdroj: | International Journal of Research In Business and Social Science, Vol 4, Iss 2, Pp 54-62 (2015) |
| ISSN: | 2147-4478 |
| Popis: | Researchers have increasingly adopted a web survey for data collection. Previous studies have examined factors leading to a web survey’s success. However, virtually no empirical work has examined the effects of the three levels of forced responses or the two styles of question items displayed on a web survey’s response rate. The current study attempted to fill this void.Using a quasi experiment approach, we obtained 778 unique responses to six comparable web questionnaires of identical content. The analysis confirmed that (1) there were statistically significant differences across the surveys with the 100%-, 50%- and 0%-forced responses, and (2) there is not a significant difference between the response rates between surveys with scrolling and those with paging styles.In addition to extending the theoretical insight into factors contributing to a web survey’s response rate, the findings have offered recommendations to enhance the response rate in a web survey project. |
| Databáze: | OpenAIRE |
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