Recruiting Diverse Smokers: Enrollment Yields and Cost
| Autor: | Al Stein-Seroussi, Sean Hanley, Marissa G. Hall, Eboneé N. Butler, Noel T. Brewer, Humberto Parada, Kaitlyn E Brodar |
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| Jazyk: | angličtina |
| Rok vydání: | 2016 |
| Předmět: |
Research design
Male Biomedical Research Health Toxicology and Mutagenesis Hispanic lcsh:Medicine tobacco California law.invention recruitment low-income GLB transgender African American 0302 clinical medicine Randomized controlled trial law Advertising Transgender Medicine 030212 general & internal medicine Tobacco control Smoking Hispanic or Latino 3. Good health Research Design behavior and behavior mechanisms Costs and Cost Analysis Female Lesbian 0305 other medical science Cigarette pack Social psychology Adult Word of mouth Interpersonal communication Article 03 medical and health sciences North Carolina Humans Internet 030505 public health business.industry Patient Selection lcsh:R Public Health Environmental and Occupational Health United States respiratory tract diseases Black or African American Socioeconomic Factors business Social Media Demography |
| Zdroj: | International Journal of Environmental Research and Public Health International Journal of Environmental Research and Public Health; Volume 13; Issue 12; Pages: 1251 International Journal of Environmental Research and Public Health, Vol 13, Iss 12, p 1251 (2016) |
| ISSN: | 1660-4601 1661-7827 |
| Popis: | To help tobacco control research better include vulnerable populations, we sought to identify effective ways to recruit diverse smokers. In 2014–2015, we recruited 2149 adult cigarette smokers in California and North Carolina, United States, to participate in a randomized trial of pictorial cigarette pack warnings. The most effective means of recruiting smokers were the classified advertising website Craigslist (28% of participants), word of mouth (23%), Facebook (16%), and flyers or postcards (14%). Low-income and African American smokers were more likely to respond to interpersonal contact (including staff in-person recruitment and word of mouth) than were high-income and non-African American smokers (all p < 0.05). Hispanic and gay, lesbian, and bisexual smokers were more likely to be recruited by Craigslist than non-Hispanic and straight smokers (both p < 0.05). Of the recruitment methods requiring cost, the cheapest was Craigslist ($3–7 per smoker). The most expensive methods were newspaper ads in California ($375 per smoker) and staff in-person recruiting in North Carolina ($180 per smoker). Successfully recruiting diverse smokers requires using multiple methods including interpersonal, online, and other media. Craigslist and word of mouth are especially useful and low-cost ways to recruit diverse smokers. |
| Databáze: | OpenAIRE |
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