Designing binge-drinking prevention campaigns that target Hispanic/Latino college students: Importance of individual attitudes and real-time peer support
| Autor: | David Weiss, Josh Bentley, Judith McIntosh White, Mario Dozal, Lisa German, Gabriela I. Morales |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
hispanic/latino college student
05 social sciences Hispanic latino education college students food and beverages General Social Sciences Binge drinking Alcohol abuse Social Sciences Peer support medicine.disease binge drinking 0502 economics and business medicine 050211 marketing alcohol abuse prevention campaigns Psychology 050212 sport leisure & tourism Clinical psychology |
| Zdroj: | Cogent Social Sciences, Vol 7, Iss 1 (2021) |
| ISSN: | 2331-1886 |
| Popis: | Among U.S. college students, alcohol abuse, including binge-drinking, is an increasingly serious and pervasive problem. Student alcohol abuse can lead to societal and individual impacts, including “increasing rates of driving under the influence, unintentional injuries, and deaths, and a host of other social, psychological, and physiological problems”. Discovering particular characteristics and patterns of communication during the college/university life stage may assist the design of more effective health promotion campaigns aimed at alcohol abuse prevention/cessation.Unfortunately, to date, interventions aimed at changing student behaviors and environmental facilitators have had limited success. In particular, little research has focused on understanding the nature of appeals targeting Hispanic/Latino students (e.g.). Such interventions may benefit from additional focus on increasing college students’ social support reliance and/or on boosting their perceptions of self-efficacy and from further identification of specific appeals resonating with Hispanic/Latino students. The present study investigates students’ self-reported levels of both of these factors and provides implications for including appeals targeting these factors in health intervention campaigns. |
| Databáze: | OpenAIRE |
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