Exploring the Success Factors of Hybrid Micro-Enterprises
| Autor: | Carmen Lages, Marta Bicho, Fernando Ferreira, Ralitza Nikolaeva |
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| Přispěvatelé: | Rossi, P. and Krey, N. |
| Rok vydání: | 2017 |
| Předmět: |
Vision
Knowledge management Cognitive map business.industry Hybrid micro-enterprise Multiple criteria decision analysis 05 social sciences Professional development Success factors Multiple-criteria decision analysis Human capital Cognitive mapping 8. Economic growth 0502 economics and business 050211 marketing business 050203 business & management Legitimacy |
| Zdroj: | Marketing Transformation: Marketing Practice in an Ever Changing World ISBN: 9783319687490 |
| DOI: | 10.1007/978-3-319-68750-6_56 |
| Popis: | This research explores hybrid micro-entrepreneurs’ founding motivations and the transformation of those motivations into visions of success, by applying multiple criteria decision analysis (MCDA). We find that entrepreneurs of hybrid micro-enterprises are driven mostly by noneconomic goals and that those influence their vision of success. The success framework consists of seven indicators (training, professional development, marketing, management, external factors, infrastructures, and organizational aspects). Human capital is perceived as the most important for success – translating the professional motivations for founding. Reversely, external factors, which are usually considered crucial to attain legitimacy, are perceived the least important factors. Given the findings, are hybrid micro-entrepreneurs ready to succeed? info:eu-repo/semantics/publishedVersion |
| Databáze: | OpenAIRE |
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