An international perspectiveon luxury brand and country-of-origin effect
| Autor: | Astrid Siebels, Klaus-Peter Wiedmann, Bart Weitz, Junji Tsuchiya, Rahul Singh, Samuel Rabino, Gaetano Aiello, Nadine Hennigs, Bruno Godey, Skorobogatykh Irina Ivanovna, Hyunjoo Oh, Daniele Pederzoli, Priscilla Chan, Raffaele Donvito |
|---|---|
| Přispěvatelé: | Pôle Customer, Retail and Supply Chain - Rouen Business School, Rouen Business School, emlyon business school |
| Rok vydání: | 2009 |
| Předmět: |
Marketing
business.industry Strategy and Management 05 social sciences consumer behaviour Advertising country-of-origin (COO) Purchasing Brand loyalty Brand management Marketing management [SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark international 0502 economics and business Country-of-origin effect Product management 050211 marketing Business Brand equity cross-cultural analysis luxury 050203 business & management Consumer behaviour |
| Zdroj: | Journal of Brand Management Journal of Brand Management, Palgrave Macmillan, 2009, vol. 16, n°5/6, pp. 323-337. ⟨10.1057/bm.2008.52⟩ |
| ISSN: | 1479-1803 1350-231X |
| Popis: | International audience; The effects of the country-of-origin (COO) upon consumer perceptions and purchase intentions remain of interest to marketing researchers. Our paper analyses the perception of the COO and of brands, and their influence on consumer perception and purchasing intention. A cross-national sample was set up in order to obtain a more complex understanding of how the COO concept operates in various countries across different product categories (convenience products, shopping goods and specialty/luxury products). |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|