The Importance of Product Representation Online Empirical Results and Implications for Electronic Markets
| Autor: | Eric van Heck, Otto Koppius, Matthijs J. J. Wolters |
|---|---|
| Přispěvatelé: | Department of Technology and Operations Management, Management and Organisation |
| Rok vydání: | 2004 |
| Předmět: |
TheoryofComputation_MISCELLANEOUS
Information Systems and Management Electronic markets media_common.quotation_subject Representation (systemics) TheoryofComputation_GENERAL Management Information Systems Microeconomics Commerce Arts and Humanities (miscellaneous) Developmental and Educational Psychology Economics Common value auction Quality (business) Product (category theory) Transaction data Information Systems media_common |
| Zdroj: | Decision Support Systems, 38(2), 161-169. Elsevier Wolters, M J J, koppius, O R & Heck, E V 2004, ' The importance of product representation empirical results and implications for electronic markets ', Decision Support Systems, vol. 38, no. 2, pp. 161-169 . https://doi.org/10.1016/S0167-9236(03)00097-6 Decision Support Systems, 38(2), 161-169. North Holland |
| ISSN: | 0167-9236 |
| DOI: | 10.1016/S0167-9236(03)00097-6 |
| Popis: | We investigate the effects of online product representation at a large Dutch flower auction that implemented screen auctioning. In screen auctioning, flowers are not physically shown to the buyers anymore; instead, an image is presented on a screen to buyers in the auction hall. This online product representation entailed a decrease in information about flower quality compared to the physical product representation. Analysis of the transaction data before and after screen auctioning revealed lower prices after the introduction of screen auctioning. We conclude that deficient product representation may be a partial explanation for reduced prices in electronic markets. © 2003 Elsevier B.V. All rights reserved. |
| Databáze: | OpenAIRE |
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