THE ATTRACTIVENESS OF TERRITORIES IN THE DIGITAL ERA: CASE OF THE CITY OF MARRAKECH

Autor:	ANFOUD, MOHCINE, KARIM, KHADDOUJ
Jazyk:	angličtina
Rok vydání:	2020
Předmět:	Territorial marketing Territory Attractiveness digital tourist destination digital attractiveness Management. Industrial management territory Marketing. Distribution of products HF5410-5417.5 HD28-70 territorial marketing
Zdroj:	Revue Marocaine de Recherche en Management et Marketing, Vol 12, Iss 2, Pp 1-22 (2020)
ISSN:	2028-5175
Popis:	Convinced of the importance of relevant communication through the web, the city of Marrakech under the direction of its regional tourism council, embarked on the path of territorial marketing on the internet via its website, Facebook page, application mobile and more. This work examines the contribution of digital technology in improving the attractiveness of territories based on number data from two studies, the first is qualitative with the Deputy Director of the Regional Council of Tourism of Marrakech and the second is quantitative nearby 350 tourists having visited the city of Marrakech during the period August 2016- August 2017. Moroccan Journal of Research in Management and Marketing, Vol. 12, No 2 (2020): JULY-DECEMBER 2020
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed827c24f509dd6059dfc556b60f0853 https://revues.imist.ma/index.php/REMAREM/article/view/22083/11873 Zobrazit plný text záznamu