Before the first export decision: Internationalisation readiness in the pre-export phase
Autor: | Alvin Tan, Peter W. Liesch, Paul Brewer |
---|---|
Rok vydání: | 2007 |
Předmět: |
Marketing
Pre-internationalisation External stimuli media_common.quotation_subject Lateral rigidity Firm resources Internal stimuli Attitudinal commitment Internationalization 150308 International Business 150300 BUSINESS AND MANAGEMENT Perception Resource-based view Internationalisation readiness Business Business and International Management Finance media_common Foreign market |
Zdroj: | International Business Review |
ISSN: | 0969-5931 |
DOI: | 10.1016/j.ibusrev.2007.01.001 |
Popis: | Although the internationalisation process of the firm has been well researched since the 1970s, the behaviour of firms prior to internationalisation has not received commensurate research attention. This paper argues that a focus on firms’ pre-internationalisation activities will not only offer an additional important perspective to the study of firm internationalisation but it will also address a significant research gap in studies that are theoretically based on the so-called stages models. During the pre-internationalisation phase, a firm is exposed to stimuli factors that may trigger an impulse for foreign market expansion. Decision makers’ perceptions of stimuli, their attitudinal commitment towards internationalisation, the firms’ resources and capabilities, as well as the mediating effect of lateral rigidity comprise a learning process that leads a firm towards readiness to initiate an internationalisation decision. This paper advances the concept of internationalisation readiness and proposes a method for developing an Internationalisation Readiness Index. |
Databáze: | OpenAIRE |
Externí odkaz: |