Travel Instagramability
| Autor: | Maria Rita Nunes, Marina Magalhães, Cecília Avelino Barbosa |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Research Anthology on Social Media Advertising and Building Consumer Relationships ISBN: 9781668462874 Impact of New Media in Tourism ISBN: 9781799870951 |
| DOI: | 10.4018/978-1-6684-6287-4.ch038 |
| Popis: | Digital technologies enabled the emergence of ever-broader networks of connection, communication, and sharing between users across the globe, forging new cultural, social, political, and economic scenarios. This chapter aims to investigate this transformation in the perspective of tourism communication, through a reflection on the impacts of new media on the relationship between consumers and the choice of their tourism destinations. For this, it proposes a literature review on the reconfiguration of tourism communication in the culture of participation. It develops an empirical analysis of the content among the most followed digital influencers' profiles and those with greater engagement in Portugal. |
| Databáze: | OpenAIRE |
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