Understanding value co-creation in virtual communities: the key role of complementarities and trade-offs
| Autor: | Nuria Rodríguez-López |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Value (ethics)
Information Systems and Management Knowledge management business.industry Process (engineering) Corporate governance 6114.10 Interacción de Grupos Trade offs Principal (computer security) 5399 Otras Especialidades económicas 030508 substance abuse 02 engineering and technology Management Information Systems 03 medical and health sciences 020204 information systems 0202 electrical engineering electronic engineering information engineering Key (cryptography) Co-creation Business 0305 other medical science Information Systems |
| Zdroj: | Investigo. Repositorio Institucional de la Universidade de Vigo Universidade de Vigo (UVigo) |
| Popis: | Financiado para publicación en acceso aberto: Universidade de Vigo/CISUG Virtual communities form the principal environment favoring provider-client interaction. However, questions regarding the way to manage these communities so that they might generate value have yet to be resolved. Following an inductive approach, seven Lego virtual communities, classified following their governance form and objectives, were analyzed. It is found that different kinds of virtual communities appear as complementary tools to favor value co-creation and enhance members’ performance by constituting a system of value co-creation. Moreover, these community features can help firms achieve a better adjustment between their strategies and their decision-making process relative to the use of social networks. |
| Databáze: | OpenAIRE |
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