Features of consumer value management of an innovative product
| Autor: | Elena Sergeeva, Oksana Gaifutdinova, Ekaterina Artemova, Igor Poroshin |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Value (ethics)
Sustainable development Attractiveness Emerging technologies Restructuring 05 social sciences Social Sciences 010501 environmental sciences 01 natural sciences Environmentally friendly Product (business) 0502 economics and business Business 050203 business & management Industrial organization 0105 earth and related environmental sciences Open innovation |
| Zdroj: | SHS Web of Conferences, Vol 116, p 00011 (2021) |
| ISSN: | 2261-2424 |
| Popis: | Today, much is being done in Russia to ensure that the country acquires the status of an innovation-oriented power that can occupy and maintain the world leading positions in the main, strategically important areas of the state's development. Successful development of any socio-economic entity operating in modern conditions is impossible without widespread usage of innovative technologies. New technologies are important in open innovation processes for enterprises, because due to them, they can meet customer expectations and achieve higher corporate financial performance. By creating new organizational connections to take advantage of emerging technological opportunities, entrepreneurs are restructuring the economy, driving change and overall economic growth. In addition to the focus on innovation, an important direction in the development concept of a socio-economic entity is solving environmental issues. More and more companies are thinking about creating environmentally friendly products with minimal impact on the environment. Such products have a higher attractiveness for the consumer and compete more successfully with foreign analogues. Creating an effective program of innovative growth in compliance with environmental requirements and standards is one of the most important factors in improving competitiveness and sustainable development of Russian enterprises. |
| Databáze: | OpenAIRE |
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