Product Information and Purchasers’ Cognitive Response: A Case of Thai Vernacular Artefacts Design
| Autor: | Napadon Sahachaisaeree, Sarath Simsiri |
|---|---|
| Jazyk: | angličtina |
| Předmět: |
Engineering
Carving Product design product appearance business.industry Vernacular product design vernacular Thai product Advertising visual perception Marketing perception Style (sociolinguistics) Handicraft New product development General Materials Science Pottery Product (category theory) Marketing business |
| Zdroj: | Procedia - Social and Behavioral Sciences. :383-390 |
| ISSN: | 1877-0428 |
| DOI: | 10.1016/j.sbspro.2012.04.202 |
| Popis: | Traditionally and locally made handicrafts such as Thai silk, pottery and wood carving are considered part of products with vernacular style. Development of such products need careful considerations, consumer needs and perceptions are among crucial factors determining the success of the design, and therefore, determining the acceptance of the products. Distinctive consumers–tourists from oversea, local folks, and urbanites–possess different tastes and perceptions. Product development as such thus has conflicting directions and implications, which need guideline with empirical basis. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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