The smartphone as a tool for mobile communication research: Assessing mobile campaign perceptions and effects with experience sampling
| Autor: | Lukas P Otto, Sanne Kruikemeier |
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| Rok vydání: | 2023 |
| Předmět: |
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Online-Medien Sozialwissenschaften Soziologie Kommunikationsforschung Kampagne communication research campaign Sociology and Political Science Methode Communication interaktive Medien online media interactive media data capture election campaign Methods and Techniques of Data Collection and Data Analysis Statistical Methods Computer Methods data donations longitudinal methods mobile communication mobile experience sampling method ddc:300 Wahlkampf Datengewinnung Social sciences sociology anthropology |
| Zdroj: | New Media & Society Futures in Mobile Communication Research |
| ISSN: | 1461-7315 1461-4448 |
| Popis: | Mobile communication differs from other forms of mediated communication in terms of connectedness, dynamics, omnipresence, and interactivity. Consequently, it can be difficult for scholars to investigate mobile communication using traditional research methods. The main goal of this article is to show how the mobile experience sampling method (MESM), in combination with data donations, can be useful for addressing the challenges of mobile communication research. We explicate the design using an experience-sampling study that was conducted on mobile campaigning during the Dutch 2021 national election. Using this case, we discuss how MESM can be extended and combined with other data sources, such as tracking data, GPS, and sensory data, to address the challenges of mobile communication effects research and facilitate future studies. |
| Databáze: | OpenAIRE |
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