Willingness-to-Pay for Reshuffling Geographical Indications
| Autor: | Monia Saïdi, Jean-Sauveur Ay, Stéphan Marette, Christophe L. Martin |
|---|---|
| Přispěvatelé: | Centre d'Economie et de Sociologie Rurales Appliquées à l'Agriculture et aux Espaces Ruraux (CESAER), AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement-Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement (INRAE), Economie Publique (ECO-PUB), AgroParisTech-Université Paris-Saclay-Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement (INRAE), Centre des Sciences du Goût et de l'Alimentation [Dijon] (CSGA), Université de Bourgogne (UB)-AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement-Centre National de la Recherche Scientifique (CNRS)-Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement (INRAE), DIETPLUS - ANR-17-CE21-0003, ANR-17-CE21-0003,DIETPLUS,Effets des changements de régimes alimentaires sur l'équilibre des marchés, le partage de la valeur dans les filières, la santé publique, l'environnement et l'usage des sols.(2017) |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
quality signal
Willingness To Pay media_common.quotation_subject JEL: L - Industrial Organization/L.L6 - Industry Studies: Manufacturing/L.L6.L66 - Food • Beverages • Cosmetics • Tobacco • Wine and Spirits L66 Public policy JEL: Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q2 - Renewable Resources and Conservation/Q.Q2.Q28 - Government Policy Wine Q28 Horticulture Indication Géographique Protégée IGP Willingness to pay 0502 economics and business Consentement a payer Econometrics Quality (business) Product (category theory) 050207 economics wine appellation media_common 05 social sciences [SDV.SA.AEP]Life Sciences [q-bio]/Agricultural sciences/Agriculture economy and politics Variance (accounting) Experimental economics [SHS.ECO]Humanities and Social Sciences/Economics and Finance General Business Management and Accounting JEL: Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q1 - Agriculture/Q.Q1.Q18 - Agricultural Policy • Food Policy Value (economics) Vin public policy JEL Classification: Q18 050202 agricultural economics & policy Business Geographical indication Food Science Reputation |
| Zdroj: | Journal of Wine Economics Journal of Wine Economics, Cambridge University Press (CUP), 2020, 15 (1), pp.95-111. ⟨10.1017/jwe.2020.5⟩ |
| ISSN: | 1931-4361 1931-437X |
| DOI: | 10.1017/jwe.2020.5⟩ |
| Popis: | This article presents a new experimental protocol for estimating consumers’ willingness-to-pay (WTP) for products involved in a reshuffle of geographical indications (GIs), e.g., a change of hierarchical levels within a restricted area. Although the collective reputation of a given GI depends on its temporal stability, reshuffling a GI area could make it better aligned with product quality or consumers’ perception. We first provide a simple theoretical model in which consumers put a negative value on within-GI quality variance, thereby showing that reshuffling the GI designation scheme may increase WTP without any change in product quality. Using the experimental protocol, we evaluate consumer perceptions of different reshuffling scenarios for the vineyards of Marsannay, Burgundy, France. The results reveal a significant increase in WTP for the current distribution of products’ quality. Elicited WTP values are then used to simulate the optimal GI reshuffle. (JEL Classifications: L66, Q18, Q28) |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|