Robust and affordable retail customer profiling by vision and radio beacon sensor fusion
| Autor: | Mirco Sturari, Primo Zingaretti, Roberto Pierdicca, Daniele Liciotti, Marco Contigiani, Adriano Mancini, Emanuele Frontoni |
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| Rok vydání: | 2016 |
| Předmět: |
business.industry
Computer science 05 social sciences ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION 02 engineering and technology Kalman filter Sensor fusion Beacon law.invention Bluetooth Artificial Intelligence law 0502 economics and business Signal Processing 0202 electrical engineering electronic engineering information engineering Profiling (information science) 050211 marketing 020201 artificial intelligence & image processing Computer vision Computer Vision and Pattern Recognition Artificial intelligence business Mobile device Software Electric beacon |
| Zdroj: | Pattern Recognition Letters. 81:30-40 |
| ISSN: | 0167-8655 |
| DOI: | 10.1016/j.patrec.2016.02.010 |
| Popis: | Bluetooth beacons' signal is used to provide low-cost indoor localization.Sensor fusion approach with RGB-D camera is adopted to improve position accuracy.Customer positions allows to track shoppers movements and push context notifications.Customer paths are analyzed and clustered for customer behavior analysis.System can evaluate shop performances and support retailers' decision making process. The development of reliable and precise indoor localization systems would considerably improve the ability to investigate shopper movements and behavior inside retail environments. Previous approaches used either computer vision technologies or the analysis of signals emitted by communication devices (beacons). While computer vision approaches provide higher level of accuracy, beacons cover a wider operational area. In this paper, we propose a sensor fusion approach between active radio beacons and RGB-D cameras. This system, used in an intelligent retail environment where cameras are already installed for other purposes, allows an affordable environment set-up and a low operational costs for customer indoor localization and tracking. We adopted a Kalman filter to fuse localization data from radio signals emitted by beacons are used to track users' mobile devices and RGB-D cameras used to refine position estimations. By combing coarse localization datasets from active beacons and RGB-D data from sparse cameras, we demonstrate that the indoor position estimation is strongly enhanced. The aim of this general framework is to provide retailers with useful information by analyzing consumer activities inside the store. To prove the robustness of our approach, several tests were conducted into a real indoor showroom by analyzing real customers behavior with encouraging results. |
| Databáze: | OpenAIRE |
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