Small Farm Business Analysis Using the AHP Model for Efficient Assessment of Distribution Channels
| Autor: | Gorica Cvijanović, Goran Lalić, Milena Žuža, Vladimir Ristanović, Aleksandra Tošović-Stevanović, Dragan Ćalović |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
AHP model
Structured analysis Computer science Geography Planning and Development TJ807-830 Distribution (economics) Analytic hierarchy process Context (language use) Management Monitoring Policy and Law TD194-195 Competitive advantage Renewable energy sources small farms 0502 economics and business Small farm business analysis GE1-350 sales of agricultural products 050207 economics Environmental effects of industries and plants Renewable Energy Sustainability and the Environment business.industry 05 social sciences distribution channels Environmental economics Environmental sciences Business analysis 050202 agricultural economics & policy business Communication channel |
| Zdroj: | Sustainability Volume 12 Issue 24 Sustainability, Vol 12, Iss 10479, p 10479 (2020) |
| ISSN: | 2071-1050 |
| DOI: | 10.3390/su122410479 |
| Popis: | Distribution of agricultural products from the aspect of farms is a continuous issue. Efficient application of the distribution model should provide a farm owner with regular income, as well as with a competitive advantage. Assessment of distribution channels in the context of an agricultural producer is subject to multi-criteria decisions, including both qualitative and quantitative factors. The aim of this paper is to develop a model which enables a structured analysis and an efficient assessment of distribution channels. The methodology based on the Analytical Hierarchy Process (AHP) will be a useful tool in setting various criteria for deciding on distribution channels, as well as a tool for managing a multi-variant qualitative assessment of data included in decision-making processes. The survey results show that the most important distribution channel for agricultural products is the channel of sales via processing plants (cooling and drying facilities, silos and agricultural combines), compared to sales through advertising (which significantly increased its share with the COVID-19 pandemic), sales through sales channels or at farmers&rsquo markets. |
| Databáze: | OpenAIRE |
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