Tapping Into Motivations for Drinking Among Youth: Normative Beliefs About Alcohol Use Among Underage Drinkers in the United States
| Autor: | Michael Siegel, William DeJong, Rajiv N. Rimal, David H. Jernigan, Alisa A. Padon |
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| Rok vydání: | 2016 |
| Předmět: |
Male
Health Knowledge Attitudes Practice Health (social science) Adolescent media_common.quotation_subject education 030508 substance abuse Poison control 050801 communication & media studies Underage Drinking Library and Information Sciences Affect (psychology) Conformity Article Young Adult 03 medical and health sciences Social norms approach 0508 media and communications Social Conformity Surveys and Questionnaires Environmental health Injury prevention Social Norms Humans media_common Motivation Social perception Communication 05 social sciences Public Health Environmental and Occupational Health Human factors and ergonomics humanities United States Social Perception Normative Female 0305 other medical science Psychology Social psychology |
| Zdroj: | Journal of Health Communication. 21:1079-1087 |
| ISSN: | 1087-0415 1081-0730 |
| Popis: | Social norms affect human behavior, and underage drinking is no exception. Using the theory of normative social behavior (TNSB), this paper tested the proposition that the association between perceptions about the prevalence of drinking (descriptive norms) and underage drinking is strengthened when perceived pressures to conform (injunctive norms) and beliefs about the benefits of drinking (outcome expectations) are high. This proposition was tested on a nationally representative sample of underage drinkers, ages 13–20, (N = 1,031) in relation to their alcohol consumption, expanding on research with college-age youth. On average, males and females reported drinking 23 and 18 drinks per month, respectively. The main effect of descriptive norms (β = .10, p < .01) on alcohol consumption was modified by interactions with injunctive norms (β = .11, p < .01), benefit to self (β = .12, p < .001), and benefit to others (β = .10, p < .01). Underage drinkers are most vulnerable to excessive drinking if they believe that most others drink, that they themselves are expected to drink, and that drinking confers several benefits. Norms-based interventions to reduce youth alcohol use need to focus on changing not only descriptive norms, but also injunctive norms and outcome expectations. |
| Databáze: | OpenAIRE |
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