The CFO's perspective on commercial bank service charges — implications for relationship management

Autor:	Edward W. Wheatley
Rok vydání:	1990
Předmět:	Service (business) business.industry Perspective (graphical) Business Management and Accounting (miscellaneous) Accounting Commercial bank Marketing Customer relationship management business
Zdroj:	Services Marketing Quarterly. 6:109-118
ISSN:	1533-2969
DOI:	10.1080/15332969.1990.9984969
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e8c7f9e3fac5a3bf71cba4a679094c61 https://doi.org/10.1080/15332969.1990.9984969 Zobrazit plný text záznamu