Rumor Communities, Social Media, and Forthcoming Innovations: The Shaping of Technological Frames in Product Market Evolution
| Autor: | Timothy R. Hannigan, Nelson Phillips, Victor P. Seidel |
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| Rok vydání: | 2020 |
| Předmět: |
STRATEGIES
Product market Strategy and Management media_common.quotation_subject Social Sciences CATEGORIES INDUSTRY USER INNOVATIONS Business economics DESIGN Business & Economics Management of Technology and Innovation REPUTATION Business Social media 1505 Marketing Industrial organization media_common INFORMATION-TECHNOLOGY CONSTRUCTION Product innovation business.industry Sensemaking Rumor General Business Management and Accounting Management Business & Management 1503 Business and Management LEGITIMACY New product development business SENSEMAKING Reputation |
| Zdroj: | Academy of Management Review. 45:304-324 |
| ISSN: | 1930-3807 0363-7425 |
| DOI: | 10.5465/amr.2015.0425 |
| Popis: | Technological frames provide an interpretive mechanism for individuals to evaluate new product innovations. These frames therefore play an important role in product market evolution. But how are technological frames themselves shaped? Prior research has demonstrated how technological frames are influenced by consumers’ direct experience with new products and how they are informed by traditional media evaluations. More recently, however, the emergence of social media has resulted in the development of new arenas where consumers, producers, and other actors discuss and debate forthcoming product innovations by exchanging rumors and propositions. Integrating insights from the sociology of rumor and the affordances of social media, we propose a model of how online product rumor communities shape technological frames in a way not accounted for by prior models of innovation and product market evolution. Online product rumor communities influence product market evolution not only when products are released but also in the “prehistory” of product markets. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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