Selective exposure to populist communication

Autor: Linda Bos, Michael Hameleers, C.H. de Vreese
Přispěvatelé: Political Communication & Journalism (ASCoR, FMG)
Jazyk: angličtina
Rok vydání: 2018
Předmět:
Zdroj: Journal of Communication, 68(1), 51-74. Wiley-Blackwell
ISSN: 0021-9916
Popis: Although it has been argued that populist communication only appeals to a specific audience, extant research has exclusively studied the effects of populist communication in forced-exposure media environments. Responding to this discrepancy, we conducted two experiments (N = 562 and N = 558) in which we manipulated the core idea of populist messages—attributing blame—in forced and selective exposure media environments. Our results demonstrate that citizens higher in relative deprivation are most likely to select populist messages. Irrespective of selective exposure, citizens’ populist attitudes are only positively affected if the populist message is congruent with their prior feelings of relative deprivation. These results provide important insights for the polarizing potential of media populism in a fragmented media environment.
Databáze: OpenAIRE